Head of composite (FRP) Sales - Africa

Mahdia, Tunisia
1 week ago
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Head of Composite Sales – Africa (FRP / Composites)

Location: Africa (flexible – travel required)

Industry: Advanced Materials / Composites / Infrastructure

Salary: Competitive + bonus + benefits

The Opportunity

We are partnering with a leading global manufacturer of FRP (Fibreglass Reinforced Plastic) solutions who are expanding their commercial footprint across Africa.

This is a highimpact leadership role focused on driving market adoption of FRP as a superior alternative to traditional materials such as steel, concrete, and timber across infrastructure, rail, utilities, and construction sectors.

You’ll take ownership of commercial strategy, key accounts, and revenue growth across a diverse FRP product portfolio.

Key Responsibilities

Commercial Strategy & Growth

Define and execute the African commercial growth strategy for FRP products

Drive revenue across key product lines including:

FRP Manholes

Roofing Sheets

Water Tanks

Pipes

Rail & Transport Components

Stadium Seating

Identify and penetrate markets where FRP offers clear technical and commercial advantages

Key Accounts & Business Development

Build and manage relationships with:

Government bodies

Infrastructure clients

OEMs

Tier 1 contractors

Lead major tenders, RFQs, and framework agreements

Develop long-term strategic partnerships across Africa

Pricing, Margin & Value Selling

* Own pricing strategy and margin performance

* Promote life-cycle cost selling vs traditional price-based approaches

* Work closely with engineering teams to deliver value-engineered solutions

Market Expansion & Innovation

Identify new applications and industries for FRP adoption

Support the commercialisation of new products and innovations

Translate market challenges (corrosion, theft, maintenance costs) into commercial opportunities

Cross-Functional Leadership

* Collaborate with marketing on positioning and lead generation

* Align with operations to ensure scalable delivery

* Contribute to investment and capacity planning decisions

Requirements

Degree in Business, Engineering, or related field

8–12+ years’ sales/business development leadership experience in:

* Composites / advanced materials - FRP

* Infrastructure / rail / construction

* Manhole covers a bonus!

* Industrial or engineered products

* Proven track record of selling technical solutions (not commodities)

Strong experience with:

* Contract negotiation

* Pricing strategy

* Tender management

Strong understanding of African market dynamics

Strategic, results-driven mindset with a growth focus

Why This Role?

Be at the forefront of material disruption in infrastructure

Lead the adoption of FRP across major African markets

High autonomy, strategic influence, and strong earning potential

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